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Interview with Tom Goodwin, Author of the New Book, "Digital Darwinism"

5/20/2018

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Tom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm. Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous top publications such as Forbes, Wired, and The Guardian on the subject of marketing and modernizing advertising. His new book Digital Darwinism leads readers into a better core understanding of the digital realm and digital innovation.

Here's a few of my favorite quotes from the book.
"Our big problem in life isn't scarcity, its abundance."

"Youth today don't have a concept off offline! We now have the notion of ambient connectivity."

"I'm not sure when data got big. ...Big-data is really about profound decision-making. ...Literally, that's all its for. ...Forget big data. When you have intimate data, little else seems important."

On the current ineptitude of targeted advertising... "There's no time in my life when I am less likely to buy some white trousers, a toaster or a flight to LA than after I've just bought these items, yet that's precisely the time I see ads for these products or services."

"A.I. is more a like root canal than a polish. It's painful, but it's what is needed. We worry about computers becoming self-aware, but my printer typically isn't aware of my laptop."

Mark Brooks interviews Tom Goodwin with the help of the Prolific Wisdom community of Harvard Alumni. Guest questions from Lisa Hughes, the Portfolio Director of the PLD program at HBS, and Amit Manocha, a graduate of HBS PLD program. {31 minutes}

​See Digital Darwinism on Amazon

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1 Comment
Joyce Burke link
1/3/2021 02:40:38 am

Heello mate nice blog

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